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Culture and context: the hand-holding conundrum

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Here’s another little gem that came my way via Twitter: a thought-provoking video about overcoming knee-jerk reactions (“challenging your inner Stone Age brain”) in unfamiliar cultural settings.

“Cultural intelligence is all about interpreting behaviour in the right context and choosing your battles” while still “remaining true to yourself.” Very nicely said.

The example chosen is an interesting one. I’m curious: how many of you would hold hands with a business partner in India?



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